But the organizational power of social media isn't the only notable element in the Komen decision. Also important was what fueled people to utilize social media in the first place: the refusal of millions of Americans to have every element of their lives forced into the left/right Washington meat grinder.
Of course, the social media element in this story can't be overstated. It's what gave the public the power to fight back against this overt politicization. In fact, the story is a case study in how radically social media have changed the way institutions relate to those they purport to serve. And it's not just by giving the public a microphone -- but also by serving as a real-time X-ray machine able to see through and vet motives and decision-making rationales.
From the start, it was obvious that Komen's stated rationale for cutting off Planned Parenthood was utterly disingenuous. Komen's original explanation for the change -- a new policy about not giving grants to institutions under investigation that just so happened to include Planned Parenthood -- was, in fact, expressly designed to reverse-engineer a reason to stop funding Planned Parenthood.
And what enraged so many wasn't just the consequences of the new policy, but the dishonesty of it. The policy might sound innocuous, but allowing grants to be denied to any group under investigation by any local, state or federal authority would effectively give politicians -- many of whom have virtually unilateral power to launch investigations -- the ability to politicize a private foundation's grant making.
As a source told the Atlantic's Jeffrey Goldberg: "The rule was created to give the board of directors the excuse to stop the funding of Planned Parenthood. It was completely arbitrary. If they hadn't come up with this particular rule, they would have come up with something else in order to separate themselves from Planned Parenthood."
Making the nature of the new policy even more apparent was the fact that Komen is currently giving $7.5 million for cancer research to Penn State -- which just so happens to be under investigation, but with no threat of its funding being cut off.
The days in which an institution could communicate with its supporters by sending out a press release based on bogus reasoning and then call it a day are over. Social media have raised the bar for transparency and engagement. Komen sullied the very thing its supporters didn't want sullied -- and, on top of that, rubbed salt in the wound with a phony excuse.
And though Komen reversed its decision -- though whether Planned Parenthood will continue to receive grants is still unclear -- the organization is still not owning up to it. "We have been distressed at the presumption that the changes made to our funding criteria were done for political reasons or to specifically penalize Planned Parenthood, " wrote founder Nancy Brinker in a statement. "They were not."
Does anybody believe that at this point?
She goes on: "We urge everyone who has participated in this conversation across the country over the last few days to help us move past this issue. We do not want our mission marred or affected by politics -- anyone's politics."
But that's just it -- it wasn't a conversation. The real conversation was apparently held in the proverbial back rooms, and the results, framed by bogus rationales, simply announced to supporters. A real conversation could have started with something like, "There are some in our organization who are uncomfortable with our ties to Planned Parenthood, what do you think?" I think their supporters would have vocally responded and, hopefully, the foundation would have continued giving grants to Planned Parenthood. Instead, they are now immersed in feelings of betrayal about the backdoor politicization of women's health care.
The most eloquent -- and gutsy and moving -- demand to keep politics out of women's health comes from the maker of a widely viewed YouTube video, who, as she bares the scars from the surgery to treat the cancer she's still fighting, says: "Do you see politics on my chest? Do you see Republican, Democrat, Tea Party or Independent anywhere on my chest? I don't."
Neither do I.
(Arianna Huffington's e-mail address is firstname.lastname@example.org.)