"Grease" is the word. It's got groove. It's got meaning.
It's also the theme for a new slot machine, which debuted last month at the Seminole casinos in South Florida.
At Seminole Casino Coconut Creek, for example, the machines are encased in a hot rod like the one John Travolta raced in - so big that even a beauty school dropout can't miss it. At the Seminole Hard Rock Hotel and Casino and at Seminole Casino Hollywood Classic, the machines stand on their own, lined up with all the other games, like lockers at Rydell High.
Manufacturers have been hopelessly devoted to creating more entertaining slot machines in recent years - with music, videos and bonus rounds related to the machine's theme - and "Grease" fits that mold, says Mike Trask, corporate communications manager for Bally Technologies.
Video clips from the 1978 movie play during bonus rounds, enhanced by speakers in the back of players' chairs. In the "How Cool Are You?" bonus, players select from one of four cars and the car moves up the ladder; the winning character indicates the player's "coolness" factor and awards one of the four progressive jackpots or credit values.
Trask notes that most slot players are women 45 and older, a group that would connect with a 1978 movie.
"It appeals to the slot player demographic," he says.
Trask says he hopes players spend many summer nights playing the machine. "Grease" hit the Seminole casinos in March, and will roll into the rest of South Florida in a couple of weeks, he says.
Stockard Channing didn't say it, so I will: There are worse things they can do.