For Jason Hammerberg, founder and CEO of menswear brand Hammer Made, the chance to open a Chicago-area store on Black Friday was worth rushing from lease to opening in a week and a half.
"Guys don't naturally gravitate to the mall," said Hammerberg. "But the typical guy, like it or not, is going to be in the mall this time of year shopping for Christmas or Hanukkah, so hopefully he gets his eyes on the brand."
The store on the second floor at the Shops at North Bridge on Michigan Avenue, expected to open Friday, joins recently opened locations at the Westfield Old Orchard and Oakbrook Center malls.
Minneapolis-based Hammer Made specializes in dress...