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The Shops at North Bridge

Maternity boutique opening at North Bridge

Maternity boutique opening at North Bridge

Six years after opening a maternity boutique on Chicago's Far South Side, Jamenda McCoy is adding a tony address along North Michigan Avenue for her third location. Belle Up (pronounced like belly) will open a 2,000-square-foot store Aug. 15 on the third floor of The Shops at North Bridge. "It's pretty amazing. Probably not in my wildest dreams six years ago did I think I'd be going from Mount Greenwood to the Magnificent Mile," said McCoy, 37 and mother of two. She opened her first shop in 2009 in Chicago's Mount Greenwood neighborhood before relocating it to Beverly last December. A second location opened in April in Hyde Park. The stores sell...

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