The Shops at North Bridge

Menswear retailer Indochino opening first Chicago showroom

Menswear retailer Indochino opening first Chicago showroom

Canadian menswear company Indochino is adding a Chicago showroom as part of its expansion from the web into bricks-and-mortar retail.

The Vancouver, British Columbia-based company, which has 13 existing stores, sells made-to-measure suits, shirts and accessories and plans to open next month in The Shops at North Bridge. Like formerly online-only brands Warby Parker and Bonobos, Indochino started building its brand online before opening its first physical outposts.

Some shoppers — particularly millennials — are perfectly comfortable buying online, Indochino CEO Drew Green said. But others want someone to guide them through the process, especially if they're new to Indochino...

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