Steven Alan

Activewear retailers make a run for Bucktown

Activewear retailers make a run for Bucktown

Judging by the shifting retail mix on Bucktown's chic shopping corridor, one might think the neighborhood is a hub of marathoners, ski bunnies and rugged backpackers.

Stio, a Jackson Hole, Wyo.-based seller of $325 ski pants and $115 merino wool base layers, is bringing its "mountain town cool meets technical backcountry function" ethos to a 1,475-square-foot storefront at 1719 N. Damen Ave. in early spring 2015, the company's second location in the country.

Across the street, Swedish outfitter Fjallraven, which sells a wide range of parkas ($250 to $850), trekking pants (around $200) and camping gear such as rucksacks and sleeping bags, has signed a lease for...