Cynthia Rowley

Fashion apps that are real finds

Fashion apps that are real finds

As the saying goes, there's an app for that — more than 300,000 in Apple's app store, to be exact. And since the iPhone became available for Verizon customers, even more members of the stylish set can get a digital fashion fix via personal mobile devices. But not all shopping and fashion apps are created equal — as evidenced by the bevy of them that are little more than a cellphone version of a designer's look book.

"In 2009 and 2010, brands made apps just to make apps," says Macala Wright Lee, a digital media consultant who has worked with the likes of Cynthia Rowley and Teen Vogue. "This year, more people are creating apps that actually have relevancy and need for...