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BCBG Max Azria

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  • Oz's Dorothy, Glinda the Good and the Wicked Witch get makeovers

    Oz's Dorothy,  Glinda the Good and the Wicked Witch get makeovers
    What would happen if the tornado that took farm girl Dorothy Gale for a spin had set her down in a modern fashion designer's atelier instead of in Oz? Would her blue gingham pinafore and demure white blouse be tossed out like yesterday's news?
  • Dorri McWhorter, CEO, YWCA Metropolitan Chicago

     Dorri McWhorter, CEO, YWCA Metropolitan Chicago
    Dorri McWhorter, the shoe-obsessed, Beyonce-referencing, financially minded CEO of the YWCA Metropolitan Chicago, leans on the kitchen island of her Chinatown loft as she draws arrows on a piece of paper. It looks like a bunch of scribbles. But it's...

    Hop into a jumpsuit, but check your inner Catwoman

    Hop into a jumpsuit, but check your inner Catwoman
    Dear Answer Angel Ellen: When is a woman too old to wear a jumpsuit? I see from the fashion coverage that these one-piece pants/top styles are back. (I had one in the '80s and loved it.) But I worry that if I wear one now I'll look silly. Help! —...

    As BCBG turns 25, Max Azria reflects on his legacy

    As BCBG turns 25, Max Azria reflects on his legacy
    "I'm ready to launch the piece," said heavy hitter Max Azria, stepping onto the pitcher's mound at Dodger Stadium on a recent Saturday. That's fashion speak for throwing out the first pitch, which he was invited to do to mark the 25th anniversary of his...

    BCBG's big moves since the start

    BCBG's big moves since the start
    Key moments in the history of BCBG Max Azria Group. 1989 Max Azria launches BCBGMaxAzria and opens first headquarters on 9th street in downtown Los Angeles 1990 The brand's first catalog is distributed. 1991 Lubov Azria joins the company. 1992 The...