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5 reasons Amazon is experimenting with physical stores

Is the online giant of retail also looking to conquer physical stores?

Amazon has been dabbling in physical retail since 2015, during which time it's opened a half-dozen bookstores that double as gadget emporia, a score of campus bookstores that don't sell books and a convenience store without cashiers. For now, its efforts seem largely experimental, though that may not be true for long.

Although the company already dominates e-commerce, 90 percent of worldwide retail spending is still in brick-and-mortar stores, according to eMarketer. Amazon has the chance to change retail with automation and data-mining technologies borrowed from e-commerce.

"It seems...

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