Imperial Valley Press

Imperial Valley Press

205 N. 8th Street

El Centro, CA 92243

Phone 760-337-3456

Fax 760-353-3003

The Paper

Founded: The first issue of the Imperial Valley Press, titled only Imperial Press, was printed on April 20, 1901 as a weekly local newspaper in Imperial, California. It was financed by W.F. Holt who brought in Henry C. Reed as it's first editor and publisher.

In 1906 Holt moved the newspaper to El Centro and renamed it the Imperial Valley Press.

In 1948, Virgil Pinkley, a well-known United Press International foreign correspondent during World War II, purchased the Press. In addition to the Imperial Valley Press, he also purchased the Brawley News and other publications. He had an assortment of financial backers including Franklin D. Schurz, then publisher of the South Bend (Ind.) Tribune.

In 1965, the Schurz interests took over the newspaper. And in 1973, the newspaper relocated to their current location.

Circulation: Daily 12,026  Sunday  13,146

Location:  Located in southeastern California, one of California's last great open spaces. The Valley is less than 2 hours to San Diego to the west and Palm Springs to the north. Only 15 minutes south is the Mexican border and the Baja California capital city of Mexicali. The Valley's beautiful Fall, Winter, and Spring months are balanced out by a hot summer season.

The Market: Imperial County, located in southeastern California

Including cities: El Centro, Brawley, Calexico, Imperial, Holtville

(Demographic information source: SCI Strategic Research Study 2004)

Population: 150,000+

Age 18-34 34% of adults in market

Age 35-54 38% of adults in market

Age 55+ 28% of adults in market



Men 45% of adults in market

Women 55% of adults in market


Ethnic Background:  

Hispanic Descent  73% of population



White Collar 33% of adults in market

Blue Collar 35% of adults in market

Retired 12% of adults in market



College-Educated 48% of adults in market



CWCMA Awards (Cal-West Circulation Managers Association)

First place, 2007

- Online Promotion

- Newspapers In Education

- Subscription Sales Contests

- Subscriber Retention Programs

- Best of Show- Integrated Marketing

First place, 2006

- Online Promotion

- Newspapers In Education

- Contractor Recognition

- Integrated Marketing Programs

First place, 2005

- Subscription Programs

- Single Copy Sales Promotions

- Online Promotion

- Newspapers In Education

- Contractor Recognition

- 2nd Place- Direct Mail Programs

First Place, 2004

Inland Press Association ñ Community Leadership Award for Building Bonanza series.

Blue Ribbon Finalist, 2003

California Newspaper Publishers Association ñ General Excellence for News Coverage

Blue Ribbon Finalist, 2003

California Newspaper Publishers Association ñ Spot News Coverage, Shooting on Adams  Ave, December 2003

Key Executives:

Publisher, Gerard Delaney, 
Editor, Brad Jennings, 760-337-3425

Circulation Director, Salomon Carmona, 760-337-3427

Vicki Viloria, 760-337-3460

Operations Director, Mike Chavez, 760-335-3451