Bud's 'Brotherhood'

Diane Pucin

Los Angeles Times

Sweet horses, Fleetwood Mac, winner. Even for someone who hates beer, who gets a little queasy when there's even a hint of hops, the best Super Bowl ad was the Budweiser creation entitled "Brotherhood."

The company has used the iconic Clydesdale horse before but not with such a sweet-looking foal. The baby Clydesdale used in the ad was only born on Jan. 16. There was an entire story told. A man breeds and raises the babies and then has to wave goodbye when it's time for the tot to leave home. But he gets to say hello again, and that's what we all do.

We say hello, we say goodbye, we say hello again. Wait, that's a different song. Hello little guy, goodbye little guy, come home soon big guy.


Tide's Montana stain

Jeff Otterbein

Hartford Courant

My favorite Super Bowl commercial was the one by Tide. A 49ers fan spills on his jersey (tell me you didn't do the same on your shirt Sunday night). The fan discovers that the stain looks like former San Francisco quarterback Joe Montana.

The lure of the stain brought people from everywhere to Montanaland. This is huge.

Alas, the jersey gets washed by the man's wife. The stain disappears.

And she, of course, is a Ravens fan.

Hey, it made more sense than many of the commercials.

Almost made me want to wash my shirt, and did make me laugh.


'So God made a farmer'

Roger Simmons

Orlando Sentinel