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Real Estate Buyers

Home marketing in a digital age: what really matters

Home marketing in a digital age: what really matters

Twenty years ago, if potential homebuyers wanted to check out the inside of a home for sale, they almost always had to get in the car and head to an open house. Photos were limited. Videos were nonexistent. Today, things have changed — and they continue to evolve. “Fifteen or 20 years ago, the Internet barely existed,” says Brian Pakulla, a Re/Max Advantage Realty agent in Howard County. “By 2005, everyone had embraced it, and in the past 10 years, we’ve been fine-tuning the Internet approach.” That approach is heavily visual. In 2013, according to the National Association of Realtors report, 89 percent of homebuyers used websites at some point...

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