These companies probably wish they could have a do-over for 2017.
Some brands commissioned advertisements that sparked fury and ire — while others faced PR nightmares which shook their company’s foundations.
Here are some of the year’s biggest brand fails, offering a guide for other companies on what not to do.
Pepsi hard arguably one of the worst ads of the year, which faced international backlash for its insensitive nature.
The soda company launched a high-priced ad in April featuring model Kendall Jenner, who decides to hit up a protest — seemingly against police violence — after finishing a photo shoot. She’s...