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Fred Thompson

'The Fonz' might not be giving all the details about reverse mortgages

'The Fonz' might not be giving all the details about reverse mortgages

No advertisement tells the full story about a product or service. There are practical reasons for that, such as limited air time or print space. And for obvious reasons, information about costs or risks often is omitted, downplayed or buried in the fine print that flashes quickly across the screen or is in minuscule type. That's why a recent study critical of reverse mortgage advertisements didn't shock me. The Consumer Financial Protection Bureau, which seems to be turning up the heat on the reverse mortgage industry, said its research revealed the ads often leave false impressions and don't highlight critical details. "Perhaps most concerning of all, the ads...

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