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Drive Breast Cancer Awareness With Pink Ribbon Fiat 500

OnTheRoadCT.com Auto Blog

Running On Empty

2:35 PM EDT, October 4, 2011

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October is National Breast Cancer month, and Fiat is helping bring awareness to the disease with the Fiat 500 Pink Ribbon edition.

Only 250 of these models will be produced, and $1,000 from each one sold will be donated to the Breast Cancer Research Foundation.

The Pink Ribbon 500 comes in either white or silver paint with a dark pink stripe down the side. On the inside, it has leather seating with pink piping and floor mats with embroidered pink ribbons.

“The partnership with Fiat is especially exciting as it allows breast-cancer supporters to literally drive awareness for the cause year-round,” Myra J. Biblowit, BCRF president, said in a press release. “We are extremely appreciative of Fiat’s collaboration in this effort as the brand’s contributions will help fund innovative research that will advance the fight against breast cancer worldwide.”

Check out the full story here at Cars.com.