The long-awaited moment finally arrives with bell-ringing and confetti during the official SunRail Grand Opening Ceremony at the Sand Lake Road Station, in Orlando, Wednesday, April 30, 2014. From left, JoAnne Counelis, a guest of Orlando mayor Buddy Dyer (applauding, 2nd from left), former Orange mayor Rich Crotty, current Orange mayor Teresa Jacobs, Seminole County Commissioner Carlton D. Henley and other elected officials (Joe Burbank, Orlando Sentinel / April 29, 2014)
Advertising on SunRail trains has sold out for the entire first year, according to Evolve Design Group, the Winter Park agency handling the contracts.
SunRail's total ad revenue is just more than $100,000 for contracts over the first year, including $84,600 for onboard ads and $20,000 for mobile and website ads.
Ads on the commuter trains are selling for $500 per poster for a four-week period. There are varying numbers of posters available on each train car depending on the size of the car and the configuration.
There are also ads on the mobile app and the SunRail.com desktop website, which had 19,000 unique visitors on its first day, May 1, said Mark Calvert, owner of Evolve. Some business owners were wondering how they can draw more SunRail passengers to their doors.
Ads on the website also cost $500 for four weeks, and there are three different places on the site where business can advertise. Those are currently held by Florida Hospital, OUC and Macy’s. On the mobile app, a banner ad also costs $500 for four weeks – currently occupied by Fox35.
Steve Olson, FDOT public information officer, has said that SunRail’s goal was to get the operation running, and that it may broaden advertising and marketing options later.
“Cities are looking to grow businesses around the stations, for sure. We are looking at business development. There are currently advertising opportunities on the train and on the website. There is discussion about advertising on platforms, but we haven’t looked at it in detail yet,” Olson said.
Stations are designed by the local communities, and each one has a different layout.
Olson said there’s a lot of interest from potential vendors near or around stations, but nothing has been decided about that.