UPDATED: WESH-Channel 2 reporter Bob Kealing has hit the jackpot in Hollywood.
The good news just keeps coming for Kealing: His book will be adapted, directed and produced by Tate Taylor for Sony Pictures. Taylor's credits include "The Help" and the upcoming James Brown biopic "Get On Up."
"I'm honored that two artists at the top of their careers like Sandra Bullock and Tate Taylor are embracing this story," Kealing said Saturday.
Bullock will play Brownie Wise, who helped make Tupperware a popular national brand from her office in Central Florida. The full title of Kealing's book is "Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers." It is one of the most memorable business stories in Central Florida history.
"Brownie Wise deserves to be far better known in the history of American women in business," Kealing said. "There should be a statue to her here in Orlando or Kissimmee and maybe after this film is made there will be."
The book explains how Wise's run ended at Tupperware when inventor Tupper fired her. "You can easily argue she was the most important Florida businesswoman of the 20th century," Kealing told the Sentinel in 2008.
Sony delivered the winning bid for the Tupperware story over Warner Bros. and Paramount, The Hollywood Reporter said, adding that the film will be Bullock's first movie since "Gravity." She was a best-actress Oscar nominee for that space drama.
The Tupperware story also was told in a 2004 documentary from PBS' "American Experience."
That program was called "Tupperware!" I wrote about it: "The show salutes the partnership of perfectionist inventor Earl Silas Tupper and vivacious saleswoman Brownie Wise. She urged him to sell his plastic containers through home parties and oversaw the company's sales force from the headquarters in Kissimmee. But as a woman [in the 1950s], Wise could rise only so high, and her falling-out with Tupper mostly erased her pioneering role in the company."
What happened next?
"Fired by Tupper in 1958 and purged from the company's history, Wise receded from the public's consciousness before dying at her Kissimmee home in 1992," I wrote.
Thanks to Bullock and Kealing, a lot more people are going to learn about Brownie Wise.Kealing is the author of "Kerouac in Florida: Where the Road Ends," and he is co-founder of the Jack Kerouac Writers in Residence Project of Orlando. Kealing also wrote "Calling Me Home: Gram Parsons and the Roots of Country Rock," and he is working on a book about young Elvis Presley in Florida 1955-61 for University Press of Florida.