By Hal Boedeker
12:25 PM EDT, June 27, 2013
The June ratings produced a range of winners -- a sign of the market's increasing competitiveness.
WFTV-Channel 9 offered the most-watched news at 6 a.m., 6 p.m. and 11 p.m. for the ratings period, which ended Wednesday.
WOFL-Channel 35 claimed victories at 5 and 10 p.m.
WKMG-Channel 6 was tops at 5 a.m. and noon. These races are based on the 25-to-54 age group, which is most important to news advertisers.
ABC affiliate WFTV certainly enjoyed a boost from the NBA Finals, which produced seven high-rated games. ABC's prime-time lineup was No. 1 in the market for the month, followed by the NBC lineup on WESH-Channel 2, the CBS lineup on WKMG and the Fox schedule on WOFL. The NBC lineup had powerful players in "The Voice" and "America's Got Talent."
The ABC lineup was also a formidable No. 1 with the 25-to-54 age group, which was a big help in late news. At 11 p.m. Monday through Friday, WFTV averaged 34,600 viewers to WESH's 25,900, WKMG's 18,500 and WOFL's 16,400.
The Fox lineup, with reality series appealing to young adults, bolstered WOFL at 10. In Monday through Friday numbers, WOFL was the clear winner with 20,400 viewers. The WESH news on sister station WKCF-Channel 18 drew 8,600 viewers, and the WFTV news on sister station WRDQ-Channel 27 averaged 6,800.
The 5 p.m. time slot has turned especially competitive after years of WFTV's dominance. WOFL ranked first at 5 p.m., but WFTV pulled ahead at 5:30. WESH had won the hour in May.
In the morning, WKMG had a slight edge over WFTV at 5 a.m., but WFTV pulled in front at 5:30 and remained tops at 6 a.m.
At 6 a.m., WFTV averaged 21,900 viewers to WESH's 18,100, WKMG's 12,100 and WOFL's 8,200. WESH had an additional 1,300 viewers on sister station WKCF.
At 6 p.m., WFTV drew 31,000 viewers to WESH's 26,800, WOFL's 22,900 and WKMG's 13,500.
But in households, WFTV's reach was far more pronounced. At 6 p.m. WFTV reached 106,800 homes to WESH's 74,700, WOFL's 34,400 and WKMG's 31,400.
Yet the 25-to-54 age group is most crucial in news advertising.
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