Juan Martinez, the prosecutor in the Jodi Arias case, has gained celebrity and fans for his fiery style.
He wouldn't be the first lawyer in a high-profile case to reap those benefits.
Prosecutor Jeff Ashton became a celebrity during the Casey Anthony trial, wrote a best-selling book about the case and saw himself played by hunky Rob Lowe in a TV movie. Even though Ashton lost the Anthony case, he rode his higher profile into office as the Orange-Osceola state attorney.
Prosecutor Marcia Clark became a TV analyst after the O.J. Simpson trial, which she lost.
On CNN Friday, Jean Casarez of In Session said it was becoming more and more the trend for prosecutors to win fans. She cited the example of Michael Jackson's supporters who applauded prosecutors during the Conrad Murray trial.
In the Arias case, defense attorney Kirk Nurmi has complained it was misconduct for Martinez to sign autographs and pose for photos with admirers. The jury pool might be tainted if jurors witnessed Martinez's interactions with fans, Nurmi said.
Nurmi has a point: Martinez should wait to rub shoulders with fans after a verdict. The warm reception won't cool after the case ends.
Martinez has wowed viewers for injecting passion into a tedious trial and challenging a forgetful defendant. His pugnacious style also inspires TV analysis: Is he going over the top?
It happens to the prosecution and defense attorneys alike. Johnnie Cochran graduated to national celebrity after the Simpson case, and Jose Baez has become a frequent TV analyst after winning the Anthony case.
On big cases decades ago, defense attorneys such as F. Lee Bailey and Clarence Darrow became celebrated figures.
But television has transformed the process by turning court into a daily TV show. Viewers feel as if they know the attorneys, who gain the same platform as actors in series.
You may bemoan that trend, but at least Martinez is earning his celebrity. It's not as if he's one of the Kardashians.