Reckless driving in a Fisker Karma. (July 17, 2012)

I was wondering how long it would take singer Justin Bieber to get pulled over in his brand-new Fisker Karma. He got the $100,000 car in March, when he turned 18. Giving him a car like that is kind of like putting a loaded gun in his hands, isn't it? Last week, dodging paparazzi, he was clocked at over 100 mph on the 101 in LA, and cited for reckless driving. It could have been worse, since the car (a hybrid that can also run on battery power alone) is capable of 120. Bieber's vehicle is a unique chrome-bodied job.

My guess is that Fisker is going to see a sales blip over this, and it needs it. The early months of Karma sales have been full of teething problems. The good news is that a celebrity behaving badly behind the wheel of a fast car doesn't reflect badly—it merely proves that the car in question is fast. Even wrecking the car is OK as long as the celebrity walks away, thus proving it's a good vehicle for misbehavior.

Other Fisker Karma celebrity owners include Al Gore and Colin Powell. Not much speeding ticket potential there. But both Matt Damon and Ashton Kutcher have them, too, and that's instant tabloid material should they run afoul of the constabulary.

Even better, Leonardo DiCaprio has the first two that rolled off the assembly line, and recently pledged to work with the company. "My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants," DiCaprio said. "I am delighted to be working with Fisker Automotive to promote this shared vision." If he gets ticketed driving one of his cars, does it help or hurt the cause (Fisker sales and saving the planet)? I say, helps.

It won't be long before somebody does something naughty with the curvaceous Tesla Model S, which has been on the market just three weeks. And that helps the bottom line, too, because you don't want your electric car to be designated a pokey, Ralph Nader-mobile. Note that the Nissan Leaf battery car didn't have a very good month in June, with sales off 69 percent from the same month a year earlier. Just 535 were sold. Frankly, the Leaf is cute but not all that sexy. That Model S is something else, though.

John Voelcker of Green Car Reports told me, "The Tesla Model S has the potential to be by far the sexiest, most capable plug-in vehicle in the world if Tesla gets it launched without a hitch. And it's no more expensive than some similarly sized BMWs and Benzes, so it's 'affordable' in that sense."

The Model S starts at $57,400 (before the $7,500 federal income tax credit). The Model S isn't going to explode in the mass market like, say, the Mustang, New Beetle or PT Cruiser. Tesla's projection of 20,000 in 2013 is a stretch, though the 5,300 claimed for this year is probably doable. But the S will get on the cover of Motor Trend and Car and Driver, and build buzz. It's got a bit of Elon Musk's Space X stardust on it. A high-speed chase only enhances the status quo.