Narrated by a never-seen-but-always-heard blogger (voiced by "Veronica Mars" herself, Kristen Bell), the titular "Gossip Girl" knows alland tells all. Every move they make, she notes, and every nasty little secret they're hiding, she spreads. And who doesn't love a generous gossip?
Buzzed about: Being touted (for better or worse) as the "O.C." on the East Coast, there's just enough drama, deception and depravity here to satisfy even anti-"O.C"-ers.
The "ooh" factor: With stylish New York City as the backdrop and a soundtrack of the sexiest pop songs, the show feels much sleeker than anything else on network TV. And just when you think you've seen it all, another piece of the oh-so-naughty puzzle gets revealed.
The "eh" factor: At times, it's a little too dramatic, coming off as depressing rather than deliciously decadent.
The verdict: This is as guilty pleasure good as it gets.
"Gossip Girl" premieres Wednesday, Sept. 19 at 9 p.m./8c on The CW.