If you didn't know Richard Sherman before Sunday, you know him now.
Dedicated NFL fans knew all about the Seattle all-pro cornerback before Sunday's NFC Championship Game, but most of America probably didn't know much about him before his postgame interview with Erin Andrews.
If you haven't seen it by now, you must have been secluded from all other forms of life since Sunday night.
He's the most-talked about man in America, getting mentions from everyone from Conan O'Brien to Bill O'Reilly and it should be no surprise that he's a Stanford graduate with a degree in communications.
He also seems to have learned a thing or two about marketing while in Palo Alto.
The rant may have been disparaged as disrespectful, unsportsmanlike, uncool, WWE-like and so on, but guess what?
Thanks to a complying media starved for something interesting, Sherman is now a household word, something quite rare for anyone who works in Seattle, which might as well be Alaska when it comes to the Northeast-centric media.
Reminds me of Katherine Webb and how she used Brent Musburger's comments during the 2013 BCS national title game to get a gig on ABC's "Splash" last winter.
Maybe his Seahawks teammates aren't thrilled that most spent Monday talking about his rant rather than their gritty, hard-fought, come-from-behind win over San Francisco, but Sherman has elevated himself into the national conscience entering the layoff between the conference finals and the Super Bowl.
And you could see the narrative developing already for the matchup at the Meadowlands, and it's a marketer's dream. In one corner, the good guy, squeaky clean Peyton Manning leading the Broncos and in the other corner you have loud-mouth, cocky Sherman and the Seahawks.
Peyton gets those Papa John's and Buick commercials, showing him to be America's "Every Man," while Sherman comes off like someone who could only help to sell mute buttons on TV remotes.
Some members of the media might express their outrage and disdain, but trust me, they love it.
The NFL and its TV partners love it, too.
Showtime, for instance, happily pushed out a release noting that Sherman was mic'd up on Sunday for its "Inside the NFL" show, which premieres at 9 Wednesday night. Think Showtime didn't like Sherman's rip job of Michael Crabtree?
He was the talk of the nation on Monday.
So, say what you will about Sherman, but never call him dumb. He understands the media and what appeals to them.
That was not an out-of-control, emotion-charged rant. There was not a curse word to be bleeped. Sherman knew what he was doing.
It also didn't hurt Andrews' profile either because since she left ESPN for supposed greener pastures with Fox, her star has dimmed.
Most postgame interviews are boring. This one joined Bart Scott's "Can't Wait" rant of a few years ago as an instant classic.
Even though the interview was cut short by worried producers, Andrews was at the right place at the right time and loved it. She said as much in a radio interview with Dan Patrick on Monday.