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Rick Bayless

How outgoing Leo Burnett officer Susan Credle would pitch Chicago

How outgoing Leo Burnett officer Susan Credle would pitch Chicago

Susan Credle, Leo Burnett's outgoing U.S. chief creative officer, will have more influence over Chicago now that she's leaving for New York. As the new global chief creative officer at Interpublic's FCB (Foote Cone & Belding), Credle will have oversight of the Choose Chicago account. That's Chicago's official tourism organization, which had to pull the plug on its "Chicago Epic" campaign last week due to the state budget stalemate. Leo Burnett had competed for the business and lost. I joked that I felt sorry for the FCB account manager whose work soon would garner an unusual amount of attention from someone as high-ranking as Credle. That prompted a...

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