Pumpkin spice has held a special place in consumers’ hearts and Instagram feeds for years, but trends indicate the flavor’s glory days could be fading.
Maple, on the other hand, is rising.
Dunkin’ Donuts already offers a maple pecan latte, and Starbucks plans to introduce one Friday. And maple-infused menu items are popping up at restaurants around Chicago.
But it’s doubtful maple will completely dethrone pumpkin anytime soon, said Pat Cobe, a menu analyst for Chicago-based food research firm Technomic.
“Pumpkin spice has reigned for a long time, so I don’t think it’s ever going to go away,” she said. “People really do like it, and they expect it in the fall, but I...