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Chicago launches 'Epic' national TV campaign

Chicago launches 'Epic' national TV campaign

Chicago, city of the big shoulders, is getting a head-to-toe makeover in a new national television campaign launching today. Forget about hog butcher, tool maker and stacker of wheat. Chicago is being depicted as a hotbed of music festivals, hipsters, fine dining and shopping, a bold recasting of the city's image in a bid to boost and broaden tourism. The campaign, dubbed "Chicago Epic," features a visually diverse 30-second TV commercial and far-flung ambitions. Target markets include San Francisco and Denver, but viewers throughout the country will likely see the spot over the next six weeks. Whether it changes minds about Chicago, or travel plans, remains to be...

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