Miami's LeBron James and Indiana's David West were each fined $5,000 by the NBA on Thursday for violating the league's anti-flopping policy.
While guarding each other, James and West flopped on the same play in what looked like a poorly rehearsed dance routine during Game 4 of the Eastern Conference finals.
The NBA began fining players this year for trying to fool referees into calling fouls.
Steve Kerr, who worked the game as an analyst for TNT, told the Associated Press on Thursday that flopping is “unbecoming of star players."
“To me, flopping is sort of the territory of guys who are just trying to hang onto their position in the league and they have to find their way to be successful and productive somehow.
“So if [Shane] Battier and [Tyler] Hansbrough are going to flop a little bit because that's how they're going to impact the game right now, I'm probably more willing to give them a pass than when I see David West and LeBron falling all over each other in the post, two of the best players in the league.”