And the last movie ever rented in a Blockbuster goes to "This Is the End," a 2013 apocalyptic comedy featuring James Franco, Jonah Hill and Seth Rogan.

Quite fitting, no?

It was 11 p.m. in Hawaii, Saturday night. A man picked up the film "This Is the End" and wound up posing for a photograph with two Blockbuster employees. The image was tweeted by Blockbuster's official company account with the caption "The last BLOCKBUSTER rental 11/9 Hawaii 11PM @ThisIsTheEnd #BlockbusterMemories @Sethrogen @JamesFrancoTV @JonahHill

Word of the tweet got back to "This Is the End" lead actor Seth Rogan, who retweeted the special moment. "The last movie ever rented from a blockbuster was this is the end,” Rogan wrote. “In high school I would go hang out at blockbuster every day.”

Phew, so it wasn't just Rogan who did that.

As of now, Blockbuster has ended all store rentals and will close its remaining 300 shops by early January. The video giant first opened its doors in 1985 in Dallas, giving the company a 28-year run.

The blue and yellow logo company filed for bankruptcy in 2010, while its competitors Netflix and Redbox  were climbing their way to the top. A year after declaring bankruptcy,  Dish Network bought the company. 

“This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment,” Dish Network president and CEO Joseph P. Clayton said last week.

Well, "This Is the End" for Blockbuster. Thanks for the memories, old pal.  


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