The verdict was delivered in the "Special Events Center" at the Los Angeles County courthouse, with dozens of people queuing up in the hallway as if they were there for a concert.
The case itself had been mostly mundane; rooted in the details of contract and credentials, it dragged on for five months.
The billion-dollar lawsuit filed by Jackson's mother blamed the concert promoter for the pop star's death, claiming AEG employed an unfit doctor whose negligence led to her son's overdose on sedatives and propofol.
But the jury sided with AEG, ruling that the doctor, Conrad Murray, was competent to serve as the superstar's physician. Jackson orchestrated his death, jurors said, with bad behavior and poor choices.
"Whatever Michael wanted, Michael got," juror Kevin Smith told reporters. "If AEG had known what was going on behind closed doors, it might have made a difference. But they didn't."
And it looks like they didn't want to know. They just wanted their star on stage when the curtain opened in London on what was supposed to be a legendary, record-breaking tour.
It wasn't the legal responsibility of AEG Live to protect Jackson's health. That's the job they agreed to pay Dr. Murray $150,000 a month to do.
AEG execs might not have known that the physician — now in jail for killing Jackson — was ethically challenged.
But they did know that the entertainer had a long history of being drug dependent and emotionally unstable.
If they expected the cosseted superstar to suddenly shake decades of deep-seated problems, that's either shameful ignorance or cruelly dispassionate thinking.
After all, AEG Live's co-CEO had been the manager 20 years ago of Jackson's "Dangerous" world tour, which had to be abruptly cut short so the star could enter rehab for painkiller dependence.
Even casual fans knew that Jackson's career had been studded with drug problems, bizarre behavior and medical issues. He hadn't toured in more than 10 years.
His struggles were no secret, just an inconvenient truth the promoters seemed determined to disregard.
Getting Jackson the help he needed might have derailed the concert tour that had already cost AEG more than $30 million to arrange. Instead, there was lots of emailing among company leaders about Jackson's obvious disintegration.
He repeatedly missed rehearsals, was emaciated, incoherent, paranoid, obsessive. He couldn't manage signature dance moves or remember the words to songs he'd been singing for years.
One of AEG's top officials was warned by a rehearsal manager a week before Jackson died, "I have watched him deteriorate in front of my eyes over the last 8 weeks."
Another exec acknowledged as much in an email to the company's finance chief: "Trouble with MJ. Big trouble... He is having a mental breakdown."
Yet they treated Jackson not like a troubled man in crisis but like the "freak" that a mocking email from AEG's top lawyer made him out to be.