OPENINGS:

Pick of the Week:

Adele

It may be named after her grandmother, but there's nothing old or fussy about Amy John's Laguna Beach boutique. Clothes by Society for Rational Dress, A.P.C., Cacharel and Réyes hang near a vintage lawyer's cabinet and a rifle case spilling over with jewelry by Zoe Chicco, Iosselliani and Gorjana, and perfume by Escentric Molecules. A former freelance stylist in New York, John fell in love with fashion at age 11 when she used to tag along with her grandma as she shopped on Madison Avenue. "She used to say 'The quality isn't there, we're going to keep looking,'" John recalls.

Today her boutique is a whimsical homage to all those memories — from the store sign, which pictures a tree from her grandmother's house that changes to reflect each season, to antique-looking bottles of CB I Hate Perfume, which has scents inspired by childhood memories. "There's a great one called Winter 1972," John says. "It smells like fresh snow."

735 S. Coast Highway, Laguna Beach. (949) 376-5850, 11 a.m. to 6 p.m. Tue.-Sat.; 11 a.m. to 5 p.m. Sun.; closed Mon.

Theory:

The Meatpacking District comes to Melrose Place at this minimalist boutique with enough architectural keynotes (sliding steel racks, cast-aluminum cash wrap and textured brick walls) to make a New Yorker feel at home. Modeled after the Theory flagship in the Big Apple, the men's and women's shop also does the lifestyle thing with photography books from Dashwood, scented candles by Linari, men's skincare products from Jack Black and retro shades from Oliver Goldsmith and Salt. Best bets include a cotton matte-jersey bubble dress ($355), burgundy patent leather Mary Janes ($325), and men's textured wovens ($225).

8428 Melrose Ave., Los Angeles; (323) 782-0163; www.theory.com. 11 a.m. to 7 p.m. Mon.-Sat.; noon to 6 p.m. Sun.

Petit Trésor

Not afraid to feed your wee ones with a silver spoon? Head to Brentwood, where celebrities (and those who shop like them) can now nab even more upscale baby loot. Drop into a plush glider chair and mine piles of custom bed linens and Kaloo plush animals. Or pick up a "cuddle coat," fashioned by Bunnies by the Bay and Barefoot Dreams. The tiny wraps, complete with bunny ears and pink satin lining, will make your little person irresistible, even if his name isn't Shiloh or Moses. 11677 San Vicente Blvd. No. 110, Brentwood (310) 820-6300, 11 a.m. to 7 p.m. Mon.-Sat., closed Sun.

Shades

Save those ammonia-stressed tresses at Susan Henry's new earthy salon in Beverly Hills. An allergic reaction to chemical hair dyes inspired Henry to create the wheat germ-based hair care line that is the star at this sunny new space. Also on tap are organic oil scalp treatments, cucumber eye masks and other back-to-nature remedies. 144 S. Doheny Drive, Beverly Hills; (310) 275-4882; 10 a.m. to 6 p.m. Tue.- Sat.

Vionnet Outlet

Vionnet Outlet has reopened its doors. The store will have 80% markdowns on designers including Vera Wang, Missoni, Sportmax, La Perla, Antonio Marras, Anne Valerie Hash, and Joe's Jeans. Make sure to use MapQuest before you go; this place can be tricky to find.

5613 San Vicente Blvd., Los Angeles, cross street Hauser; (323) 936.1536; 11 a.m. to 5 p.m. Tue. and Fri. only.

Saks Fifth Avenue SnAcks café

Saks Fifth Avenue has unveiled its Five at Five happy hour menu featuring fun and fruity cocktails, wine and appetizers all priced at $5. Reservations suggested. Saks Fifth Avenue, 9600 Wilshire Blvd., Beverly Hills, (310) 887-5389; 5 to 7 p.m. Thursdays only.

SAMPLE SALES