summer hair-care products

A crop of new offerings such as dry shampoos, mists and beer-infused products target summer’s ill effects on hair. (Elie Bernager / Getty Images / August 12, 2012)

Summer can play havoc on the hair with prolonged exposure to the sun, seawater and chlorine as well as the inevitable perspiration and humidity that accompany the season.

"It's important to always keep the hair hydrated; deep condition at least weekly," says Marco Pelusi, owner of the namesake West Hollywood salon. He recommends using a leave-in conditioner to lock in moisture and guard against color fading, both in the pool and while lounging in the sun.

This summer, there's a profusion of new products designed to make hair care easy and effective. Dry shampoos, mists and beer-infused products (great for volume) are sparking consumer interest. There are also new target-specific shampoos and conditioners — for instance, some formulated to eliminate dandruff and dry scalp, and some that can coat hair with an extra layer of protection to guard against sun damage.

And anything labeled "natural" or "organic" is getting attention too.

"The focus is most definitely on natural products," says Caroline Brooks, president of Leonor Greyl U.S.A., a French producer of luxury organic hair care. "Even more so for high-end silicone-free products. Silicone weighs down the hair and forms a barrier against any form of nourishment. Hair becomes lifeless and color becomes dull."

Here are some picks from the crop of new offerings, which can be found at the manufacturers' websites or beauty retailers:

Dry shampoo

Although these have been around since the 1970s, they've had a bad rap because of the chalky, powdery residue they leave behind. But now in new colors and formulations, they are showing up in beach, pool and gym totes.

Green Rootine from Jonathan, at left above, a talc-based product, comes in two shades and has a brush-on applicator to dab on just where it's needed ($19).

GG Gatsby's Ultimate Lift dry shampoo powder, at right, has oatmeal and micro mineral crystals that work on all hair colors. Squeeze a puff of it onto the hair and brush out ( $16.99).

PowderPower from Giovanni Eco Chic Cosmetics is a two-in-one shampoo and instant volumizer that uses corn starch, oat kernel flour and vitamin B5 to cleanse hair without water ($9.99).

Salon Grafix's Invisible Dry spray shampoo spritzes on and brushes out without any residue ($7.99).

Alterna Bamboo Style Cleanse Extend translucent dry shampoo is practically undetectable, even on the darkest hair ($22). And Lush uses corn flour, talc, lemon and lime oils in its No Drought dry shampoo ($12.95).

There are also new dry conditioners, including one from got2b Rockin' It, which offers its Encore Finish dry conditioner as a complement to its bestselling dry shampoo, for $5.99.

And Michael O'Rourke's Rock Your Hair Bombshell Big Hair powder promises to give an instant backcombed lift to hair. The talc- and mica-based formulation liquifies on the hair so there's no awkward clumping ($17).


These newer, lighter versions of hair sprays are an innovation, especially when they feature oils that don't leave that slick residue.

Giovanni Cosmetics' 2chic Brazilian Keratin & Moroccan Argan Oil Blow Out styling mist contains plant-based proteins and detangles so hair becomes easy to style ($8.99). The company also makes, for the same price, a Flat Iron styling mist designed to be used before putting that particular implement to the hair, smoothing out each strand.

Alterna's Bamboo Smooth Kendi dry oil mist battles frizz and repairs dried and damage hair ($24).

The got2b Oil-Licious dry oil hair taming mist controls flyaway hair and gives extra shine ($5.99).