Apple back-to-school discounts

Apple has kicked off its annual back to school promotion, which runs through Sept. 6. (Apple)

Apple's annual back-to-school promotion kicked off Tuesday with discounts on computers and gift cards for college students and K-12 educators purchasing Macs, iPhones and iPads.

Qualifying customers purchasing a new Mac will receive a $100 gift card that can be used to purchase apps, music, movies, books and other content from Apple's digital stores.

For iPhone and iPad purchases, qualifying customers will receive a $50 gift card that can be used in the same way.

The tech giant is also offering qualified customers discounts on computers. Some Macs, like the 11-inch 128-gigabyte MacBook Air, have been reduced by $50. Others, like the 15-inch MacBook Pro with Retina display laptops, are being discounted by $200.

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The promotion runs from Tuesday through Sept. 6. It is available to entering and returning college students, parents buying for college students as well as educators and staff of any grade level. It is not available for K-12 students.

The back-to-school deals are available at Apple retail stores, the company's online store and authorized campus stores.

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