Football won the night for NBC among advertiser-coveted 18-to-49-year-olds Sunday night. But overruns from an explosive game between the Denver Broncos and Dallas Cowboys helped CBS score a victory in total viewership.
On NBC, the contest between the San Francisco 49ers and the Houston Texans drew about 14.4-million viewers and a rating of 5.7 in prime time in the 18-to-49 demographic, according to early numbers from Nielsen. The preliminary numbers for live football are not adjusted for time zones, so they are likely to change when the real stats come out later in the day.
Still, if the numbers hold, it looks like NBC won in the key 18-to-49 demo, with a rating of 4.9, for which a ratings point equals about 1.3-million viewers. That's down about 15% from the early numbers for last week's Sunday night game on NBC.
The 49ers won 34-3, the most one-sided victory for a "Sunday Night Football" game since November 2011, according to NBC, so viewers may have understandably lost interest later in the game.
With the QB contest, which resulted in a 51-48 victory for Denver, CBS had more than 29-million viewers in the 7-7:30 p.m. half-hour, to give an idea.
The football overrun gave CBS a big boost in prime-time viewership, to make it the most-watched major network Sunday night.
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