Aubrey O'Day the person, or is this just Aubrey O'Day the persona?
On the Web, the former Danity Kane performer has earned a fame that has taken on a life of its own. Whether that's a good thing, only time will tell.
Aubrey O'Day, formerly of music group Danity Kane, and her dog Ginger. (Liz O. Baylen / Los Angeles Times)
She's right about that. And on any given day in the blogosphere, the insults hurled at O'Day -- who turned 25 last week and is gracing the cover of Playboy's March issue, which was due to go on sale Friday -- haven't changed much since the sixth grade. Using the vicious terms of un-endearment that, perhaps disturbingly, are often a measure of Internet popularity, Perez Hilton regularly calls her a "slut" and a "skank" on his influential gossip blog; over on the well-read Dlisted, Michael K has written that she is a "tranny sewer rat" and a "shameless skeezer."
But do you even know who Aubrey O'Day is? If you don't read those blogs, or one of their many kin, then you very well may not, despite the fact that, until recently, she was on a semi-popular television show (MTV's "Making the Band") and in a successful band (Danity Kane) for several years. (She was recently, and publicly, fired from both.) She even appeared on Broadway in "Hairspray" over the summer, playing the part of Amber Von Tussle.
The celebrity blogosphere, however, does not concern itself with group efforts such as ensemble reality series, bands and musical productions. On the Web, it is individuals who matter, and that is where O'Day has made a solo name for herself -- mostly by being photographed frequently in clothes that are provocative or in questionable taste, or both. On the largely gay male-authored gossip websites, she is one of a growing class of citizens who are Famous on the Internet.
Michael K said in an interview: "Us blogs, we have to write X amount of posts a day, and there are only so many celebrities, so you kind of just start writing about interesting people."
He continued: "I look at a picture and a character is created. I see a picture of Aubrey, like, on her knees, and a character is born in my head."
Perez Hilton compared O'Day's fame to that of Heidi Montag and Spencer Pratt of " The Hills," who court media attention with every cell in their bodies and are utterly self-aware as they do it. "And that's one of the reasons why I love her -- she's in on the joke and she plays the game," Hilton said. "And it's definitely a game."
O'Day's road to fame-ish-ness began in 2005 when Sean "Diddy" Combs turned his attention, as filmed for the "Making the Band" reality series, toward forming a girl group. At the time -- despite a lifelong love of music and performing that had even led to O'Day landing in the finals of Ryan Seacrest’s "Be a Star" radio contest -- she thought she would be law-school-bound after graduating from Irvine.
But her mother, a lawyer, thought otherwise. So when Allen saw Combs on CNN talking about his get-out-the-vote efforts, and he mentioned that he was holding auditions for a new group, she passed the information on to her daughter.
After doing well at the audition, O'Day moved to New York City to live in an apartment with other young female singers competing for a spot in the band -- all in front of cameras, of course. "I wasn't into the reality show aspect in the beginning, I was into working with Puff," she said of Combs.
Whether or not she was into the reality show aspect, it was into her. O'Day proved to be an audience favorite because of her obvious talents (as a dancer most of all) and her willingness to stand up for herself. She was a clear choice for Combs to make for the group, which was later named Danity Kane.
But the love -- between her and Combs, her bandmates and the viewers -- was not to last. "I was loved the first season," O'Day said with a sigh. "The second season, the haters came."
That was when O'Day's public image began to take on a life of its own on the Internet. She found one website that said she looked like "a dried up, old leather handbag" because she was "skinny and super-tan" then. On another, 200 people said they had had sex with her.
"Furhan, how many people did I sleep with in college and date?" O'Day asked across the table. Furhan held up one finger. "One. I had one boyfriend that I slept with. Lost my virginity in college my junior year.
"I think I was mad at first -- then I laughed," O'Day said. "The 'whore' comments have only escalated from there."
True or false?
Aubrey O'Day's Web persona is friends with Kim Kardashian and Jenna Jameson (true, she says), brings her white puffball dog to red carpet events (and interviews), hooks up with male celebrities such as Jesse McCartney (false, she says), plays coy about a rumor that she is bisexual (unclear) and supports Barack Obama (absolutely).
Hilton, whose site attracts nearly 6 million users a month globally, has posted about all of these things. "It's very calculated," he said. "And, I think, incredibly fun!"