Therafit Steps Up for American Red Cross

For each pair of red "Deborah" athletic shoes sold by Therafit in September, the brand will donate $20 to the American Red Cross -- and take $20 off the regular $95 purchase price. (Therafit)

Footwear brand Therafit has announced that, for the month of September, it will donate $20 to the American Red Cross for each pair of red athletic shoes it sells.

As part of the donation initiative, which applies to Therafit's "Deborah" style athletic shoe in red, the company will also be knocking $20 off the shoe's regular $95 price tag during September.

In a short video, posted to Youtube earlier Friday (and embedded below for your viewing pleasure), actress Elisabeth Rohm ("Law & Order"), a longtime supporter of the American Red Cross, explains the charitable effort and details some of the recent work the group has accomplished.

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adam.tschorn@latimes.com