Musician Alicia Keys has signed on to her first beauty campaign, as the celebrity face of Givenchy's new Dahlia Divin fragrance, set to debut in September. [WWD]

Maria Sharapova, winner of the women's singles in the French Open, attended the Wimbledon kickoff party on Thursday wearing a white Antonio Berardi dress, Antonio Berardi for Rupert Saunderson shoes, Anya Hindmarch clutch and Maria Black jewelry. She arrived in a Porsche 918 Spyder accompanied by Porsche Works driver Mark Webber. It was a promotion for the sports car, of course -- Sharapova is a Porsche brand ambassador. [Daily Mail]

Coach plans to close 70 of its stores in North America, WWD reports. It has something to do with changing the brand's image from "accessible luxury" to "modern luxury," a company executive says. Which seems to mean higher prices are in the offing. [WWD]

Model and fledgling actress Kate Upton appears along with actor Tony Hale in Lady Antebellum's "Bartender" music video. He's the bartender; she drinks. And they turn it into a fun competition.  [The Cut]

Adriana Lima is returning as the face of Maybelline, a gig she previously had from 2003 to 2009. [The Cut]

For Throwback Thursday, Victoria Beckham tweeted a photo of the orange belted mini dress she wore on her first date with David Beckham, back when she was still Posh Spice, circa 1997. [People]

Anthropologie's summer sale crashed its website for a while on Thursday, Racked reports. [Racked]