SACRAMENTO—Anyone expecting to hear smooth jazz on KSSJ 94.7 FM Wednesday was instead greeted with alternative music.
Entercom Communications, the parent company of KSSJ, pulled the plug on the smooth jazz format and instead brought alternative music back to Sacramento.
The format flip came as a surprise to the Sacramento market. No announcement was made prior to the launch of the alternative station, branded simply as "RADIO 94.7."
A statement on the website for KSSJ revealed the format flip was due to financial difficulties.
"In the past few years, the business side of KSSJ has become increasingly difficult," the statement read. "The unfortunate fact is that the audience for the station can no longer sustain the business of the station"
The latest Arbitron ratings show KSSJ was Sacramento's 23rd-most listened to station in town among individuals between the ages of 18- and 49-years-old. Entercom-owned KRXQ, branded as "98Rock," was the most-listened to station among 18- to 49-year-old individuals, and among 25- to 54-year-old individuals.
A phone call to Entercom by FOX40.com was transferred to station management, who were unavailable for comment.