Channel 2 announced the launch Friday of Airwave, a new application for mobile devices allowing people to watch any newscast or special report from Channel 2 News in real time or within seven days of its airing.
Brad Hillwig, Channel 2’s marketing director, says Airwave is available free of charge from the iTunes App Store for devices like the iPad and iPhone, as well as from the Google Play store for devices running the Android operating system.
“Airwave is available as a free download on Apple iOS and Android smart phones and tablets,” Hillwig wrote in a Friday statement on the app’s release. “Live streaming on the application, which is powered by Syncbak, is available to viewers anywhere that Channel 2 News is broadcast on television.”
Channel 2 News Director Tracy Sabo says the release of Airwave marks a milestone in expanding the station’s reach, as well as its ability to provide viewers with up-to-the-minute news and information.
“We define ourselves by the accuracy and quality of our journalism, and also by our ability to meet the needs of our audience,” Sabo said. “Whether it is breaking news or in-depth storytelling, timely and accurate information has the ability to strengthen communities. Airwave literally puts our broadcasts into people’s hands, and that’s a powerful instrument for all news consumers in Alaska.”
According to KTUU-TV President and General Manager Andrew MacLeod, Airwave also evolves the presentation of Channel 2 News to better serve both emerging digital markets and businesses that want to interact with them.
“People want access to content on their terms -- when they want it and where they want it, and Airwave delivers that access to Channel 2 News,” MacLeod said. “It’s a win for the consumer, and for our advertisers who will reach more viewers when the tablet and smart phone audience is tallied along with traditional television viewership by Nielsen Media.”
While Airwave currently focuses on Channel 2 News offerings, episodes of Katie Couric’s talk show “Katie” are also available through the app. Channel 2 is currently evaluating adding even more programs to Airwave.
Hillwig also provided a list of answers to frequently asked questions on how to download and use Airwave.