LOS ANGELES (KTLA) -- A $50,000 reward was announced Friday in the search for the driver of a sport utility vehicle that struck and killed a 6-year-old girl in South Los Angeles.

Kemberly Arrue was playing with a ball near her home in the 600 block of West 49th Place around 9:53 p.m. Tuesday when she lost the ball and ran after it into the street, LAPD Capt. Jorge Rodriguez said.

Arrue was struck by a dark-colored SUV.

The driver never stopped, Rodriguez said.

A family member told KTLA that Arrue's body was thrown some 80 feet down the road.

Her father picked her up and carried her back to the front lawn while the girl's mother frantically called 911.

Arrue was taken to a local hospital where she was pronounced dead.

Police are asking for the public's help in tracking down the driver.

All that is known about the SUV is that it was dark colored and likely has front-end damage and a broken headlight.