940 W. Main St. Suite 103, El Centro
Tell us how you ended up in this line of work.
My parents currently own a bakery in downtown El Centro. I helped out my folks in all aspects of the bakery from baking pastries, maintaining the upkeep, the paperwork and learning the skills of proper customer service. It was interesting knowing how the business worked; having repeat customers stating their liking of the pastries, respecting the hard work in maintaining the business open and it just enticed me to try having a business of my own some day.
Describe what your business does.
We start the day off with a fresh pot of coffee, juices and fountain drinks. We offer a wide variety of breakfast burritos. We can make just about anything you may want. For lunch we offer one daily lunch special and that can be from spaghetti to carne asada tacos. We offer freshly made green salads, pasta salads, sandwiches, fresh fruit and vegetable trays. We carry a wide variety of snacks, such as chips, candies, ice cream, cookies and pastries.
What are memories from your career that stick out with you the most?
Experiencing the hard work and dedication we are putting into the business. Just like our parents did in their careers.
What do you most like and least like about your work?
What I like most about running a business is seeing satisfied customers. We like the compliments we receive about our home-cooked meals. That is always a wonderful feeling. I enjoy cooking for people; it is something I have always wanted to do. What I least like about the business is lack of time with the family and friends. Running a business is hard work; one must always be on their toes.
What makes your business unique?
Our business is unique because we can customize your meal and our meals are made just like grandma used to make. There is nothing like home-cooked meals.
What advice do you have for someone who wants to open a business?
Do the research. Know your capabilities and limits. Know your product or service well and be attentive to your customers’ needs, likes and dislikes of your customers and product.
How do you give back to the local community?
We all struggle at some point in our lives and we try to give what we can to support and help within our community. For example, we can be donating or volunteering our time at our daughter’s school activities, at the local homeless shelter or church and it is always a worthwhile cause for the betterment of Imperial Valley.
More about Roque and Diana Ortega:
Years in business: 6 months
Hometown: El Centro
Family: Ortega and Romero
Hobbies: Spending quality time with our daughter and taking family trips. Cooking, cooking and more cooking.Introduce yourself:
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