Coca-Cola has been the No. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. Instead, the American soft-drink brand has adapted to the quirky ways this society quenches its thirst.
Coca-Cola's nearly 1 million vending machines account for about half of all the vending machines in Japan. Many of them do stock Coke and Coke Zero. But most of the beverages sold by those state-of-the art machines have nothing to do with the company's namesake soda.
Among the bigger favorites are "Georgia" brand canned coffee, orange-flavored water and of course, green tea, the traditional drink of choice.
Japan is The Coca-Cola Co.'s...