For 82 years, accounting and consulting firm PricewaterhouseCoopers has enjoyed a reputational boon from handling the balloting process at the Academy Awards.
Now its hard-won image as a dependable partner is under threat.
The company has apologized for a colossal mistake at the 89th Academy Awards on Sunday night when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar went to "La La Land," instead of "Moonlight."
The presenters, it turned out, had been given the wrong envelope by PricewaterhouseCoopers tabulators, in this case the one awarding Emma Stone for best actress for her role in "La La Land." The representatives...