Deepwater Horizon Oil Spill (2010)

Investing: Boycotts don't derail most stocks

An interview about boycotts with Maurice Schweitzer, professor of operations, information and decisions at the University of Pennsylvania's Wharton School.

Q: Some consumers are boycotting businesses with ties to the National Rifle Association. What impact do you expect it to have on those companies' earnings?

A: The school tragedy in Florida galvanized and energized a very activated group of protestors, but history suggests their coordination and energy is unlikely to persist. That's especially true of the calls to boycott companies that are indirectly associated with gun regulation. Roku, for example, doesn't sell or make firearms but streams an NRA TV channel. Vista...

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