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SportsCenter

ESPN launches 'SportsCenter' on Snapchat

ESPN launches 'SportsCenter' on Snapchat

ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging.

“SportsCenter” on Snapchat launches today as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users.

“This is a product that we are building specifically for Snap and a Snap audience,” said Glenn Jacobs, ESPN’s senior coordinating producer of “SportsCenter” and news. “Although we’ll certainly cover news and certainly react to news, it’s more about sharing cool stuff with sports fans and in a fun, exciting, energetic Snapchat format.”

The ESPN...

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