Can Kendall Jenner wake the sleeping giant that is Calvin Klein Jeans?
That’s what the Seventh Avenue stalwart is hoping.
Jenner, 19, lent her reality-to-runway star power to the brand Thursday night at the Chateau Marmont in L.A. at a launch party for the limited-edition #MyCalvins Denim Series, a capsule collection of ’90s-nostalgic high-waist jeans, sporty oversized tees, sweats and backpacks designed with Jenner’s generation in mind.
Jenner appears in ads for the collection, pouting in a cropped logo tee and fleece shorts, including on L.A.’s prime piece of fashion real estate, the billboard in front of the Chateau on Sunset Boulevard. The...