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Story | Jan 25, 2011There's a new TV/clothing collab on the horizon (Glee and Gossip Girl jumped on that bandwagon long ago, and our own Booth Moore reported on the significant surge in TV/clothing collaborations). Bebe, the retailer who also has produced a line......
Story | May 14, 2011While researching my piece on the state of product placement on television that runs in Sunday's Image section, one of the first people I called was Frank Zazza, founder and CEO of a company called iTVX, which measures the value......