The Travel Show is NEXT WEEK! Incredible giveaways, show only deals, kid’s activities, food and beverage sampling, and so much more!

Rachel Bilson

Coachella: Never mind the music

Coachella: Never mind the music

More than 100,000 people are expected to descend on Indio next weekend for the Coachella Valley Music and Arts Festival, and the fashion world will be watching. While Arcade Fire and Kings of Leon are jamming onstage, fashion and lifestyle companies will be vying for the attention of festivalgoers offstage, with branded cooling tents, beach balls, Coachella "survival kits" at the Empire Polo Club grounds, plus pool parties with bottomless cocktails and their own live music at hotels and estates offsite.

In 12 years, the three-day spring break for adults has become a branding juggernaut approaching Sundance Film Festival proportions. At Sundance, gift lounges dominate the...