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Phyllis Diller

Jeremy Tarcher dies at 83; maverick publisher of New Age bestsellers

Jeremy Tarcher dies at 83; maverick publisher of New Age bestsellers

In the early 1960s Jeremy Tarcher packaged book deals for celebrities, which resulted in such comical titles as "Phyllis Diller's Housekeeping Hints" and Johnny Carson's "Happiness Is a Dry Martini."

He might have continued in that vein if he hadn't made a stop at the Esalen Institute, the Northern California hub of New Age thinking about human potential, where figures like Carlos Castaneda and Rollo May were challenging conventional ideas about the workings of the mind and body.

Undaunted by New York publishers who thought such ideas had marginal appeal, Tarcher went on to mine California's counterculture for bestsellers, bringing out such...

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