Peter Sarsgaard

Opening Ceremony swap runway for an evening at the ballet

The fashion label Opening Ceremony never disappoints when it comes to finding inventive ways to present its wares at New York Fashion Week. It has shown its clothes next to a wall oozing chocolate. It has sent models deliberately pratfalling down the runway. It has presented full theatrical productions.

This time, the label went arguably further outside the confines of Fashion Week, which begins early next month. It ditched the runway completely and instead invited hundreds of guests to the ballet on Saturday night, showing its designs on the writhing, leaping, athletic bodies of the New York City Ballet.

The costumes — brightly colored urban streetwear, accompanied with...

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