Just as Hollywood's awards season heats up, half the town takes off for a snowy getaway to Park City, Utah, for the Sundance Film Festival.
Celebrating its 31st year, the festival has steadily outgrown its indie-film roots to showcase emerging and established talent in art, music, television, film and new media.
All kinds of installations pop up during the 10-day event to lure movie lovers and the Hollywood crowd, from Sundance-sponsored panel discussions to concerts, parties, dinners, gift suites, even camera and car showrooms.
The excitement starts Thursday. Here's a peek at what to look out for during Hollywood's week in the snow: