Harley riders' destination: Milwaukee bash

Harley riders' destination: Milwaukee bash

If Toby Keith, Kid Rock, Aerosmith and some Ultimate Fighting sound like the perfect way to celebrate Harley-Davidson's birthday, well, they are.

Every five years, the Milwaukee-based company throws itself a birthday bash, and this year's event, celebrating its 110th birthday, will feature those blue-collar luminaries. Give the company credit for knowing its constituency.

"It's definitely a Harley happening, and it is epic in size," said Bill Davidson, vice president of the Harley-Davidson museum, whose great-grandfather, William A. Davidson, was one of the company's founders.

Expected to attract more than 100,000 motorcycle lovers, the event will be spread...