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South by Southwest

As 'Mr. Robot' warily eyes corporate power, it becomes a powerhouse of its own

When Rami Malek, star of USA Network's "Mr. Robot," received a picture on his cellphone recently, he couldn't believe his eyes: In it, his face was plastered across a London double-decker bus in an ad promoting the show, and kids were standing around it, pointing and wearing dark hoodies like his character, Elliot Alderson.

"If you'd told me that would be the case a year ago, I would have laughed," says Malek. "This show reaches people on a global scale, people who feel disenfranchised and trapped in a system with the deck stacked against them."