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Nicki Minaj

Companies use Drake-Meek Mill feud as a marketing tool

Corporate America has jumped into the feud between hip-hop artists Drake and Meek Mill on the outside chance that taking a bite out of their social media beef might help them woo millennial customers. Whataburger, White Castle and Burger King flew into the Twitter storm with witty, sometimes sardonic commentary on the drama that has been playing out between the two in recent weeks. "Meek Mill take it from us — if you gonna serve beef serve it high quality," read a tweet from Texas-based Whataburger. "All these burgers and they still got beef," Burger King wrote on Twitter, along with a photo of its signature Whopper. The squabble began July 21 when Mill took...