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How did old punk upstart Goldenvoice snare the rock icons it once rebelled against? Coachella

How did old punk upstart Goldenvoice snare the rock icons it once rebelled against? Coachella

About three dozen years ago, concert promoter Goldenvoice began carving a niche for itself in the highly competitive Southern California live music scene by booking punk rock bands into low-rent theaters, warehouses, industrial parks and other off-the-grid venues in Los Angeles, Orange and Riverside counties.

Those days seem light-years away from the plan Goldenvoice has to bring together Bob Dylan, Paul McCartney, the Rolling Stones, the Who, Neil Young and Pink Floyd's Roger Waters on a single stage in Indio over three nights in October.

How did a scrappy company that built its business with a strain of counterculture music other promoters rarely dared touch, and only the...

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